The "BIG LIE" at 100: Still Growing

Happy Birthday!
First thought up as a "public relations" tool by Freud's favorite nephew, Edward Bernays, in the late Teens of the last Century, the "Big Lie" was based on the cynical, but accurate observation that everybody lies.
Most people tell only small lies to ease their passages through civilization: Honey, do these jeans make me look chubby?
Most people are careful NOT to lie in matters that can be easily checked, or in BIG things being caught at which could be disastrous. A certain stigma attaches (or used to) to being known as a liar. And most people believe that most people believe and act as they do.
So that when some agent with nefarious purposes tells a BIG lie, most people--believing they wouldn't tell such a lie--are inclined to believe the BIG lie, the more so if that lie is repeated regularly by "reputable" sources/authority..
Bernays, who invented it, and Goebbels, who perfected it, called it "The Big Lie," making it seem as though there were only one. But that was somewhat disingenuous, because the Big Lie involves MANY lies about MANY things--possibly, potentially EVERYTHING!
But the same old rule applies: Keep it simple and repeat it endlessly.
Make EACH LIE simple. But tell MANY of them. In the age of  the internetz, they are instantly repeated and legitemated. The opposition--US--cannot counter all of them. And every criticism repeats the falsity. People will soon weary of the job of telling fact from falsehood and hopeless complicity ensues.
This is what "the Epistemic Crisis" is about. These are the terms and this is what's at stake.
It's no less than a concerted attack on the possibility of "public truth," and the Good Guys are losing.