Friday, October 21, 2011

Positive Branding!

In case you haven’t seen it yet, below is a commercial that was released last weekend from the OWS movement. It’s not a bunch of dirty hippies spouting peace and love, which if you ask me…isn’t a bad thing either.

Business Insider has some background:
Last week, we wrote about Occupy Wall Street’s commercial, which features a montage of protesters explaining what they would like to get out of the movement. Since then, we’ve been contacted by the commercial ‘s director, David Sauvage. He told us that the commercial was on track to air nationally, thanks to the efforts of a San Francisco-based digital advertising start-up called LoudSauce. [...]
Occupy Wall Street started its LoudSauce campaign last week with little fanfare and a goal set for $5,000. Thanks to mostly word of mouth (through Twitter and Facebook), the goal was met by Friday. They’ll be wrapping up the campaign at the end of this week, and the commercial should be on TV in the next few weeks (they said most likely on ESPN).
This may well be the first time a protest movement will air a positive branding ad.

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